Google Analytics module

Installation & Configuration

You can download the module from our Github repository.

composer require buckaroo/magento2analytics
php bin/magento module:enable Buckaroo_Magento2Analytics
php bin/magento setup:upgrade
php bin/magento setup:static-content:deploy

General information

GA Tracking does not allocate properly the conversion source when the transaction happens cross-browser or cross-device. Visitor lands on the website from an ad campaign, goes through the order process, but the payment process takes place on a different device or browser and success page is also displayed in a different device In order to handle this situation, we track the Google Client ID against the order and we can trigger an enriched version of the tracking code in the success page, by adding the clientId parameter.

Javascript / GTM

clientId value is passed as a parameter in the URL of the success page, part of the redirect process. This can be extracted and used in the javascript code that triggers the GA/UA/GTM/other event for the conversion. Standard structure of the URL is the following: /checkout/onepage/success/?clientId=/

and the clientId can be extracted:

try{
    currentPageUrl = window.location.href;
    myClientId = currentPageUrl.split('clientId=')[1].split('/')[0];
} catch(error) {
    myClientId = '';
}

and sent to GA/UA part of the tracking code:

ga('create', 'UA-XXXXX-Y', {
    'storage': 'none',
    'clientId': myClientId
});

Serverside

The information related to clientId is also stored in the database. And this can be used on the server side level, via the Model repository Buckaroo\Magento2Analytics\Model\AnalyticsRepository using the quoteId:

use Buckaroo\Magento2Analytics\Model\AnalyticsRepository;
use Magento\Framework\Exception\NoSuchEntityException;

class MyCustomViewModel
{
    public function __construct(
        AnalyticsRepository $analyticsRepo
    ) {
        $this->analyticsRepo = $analyticsRepo;
    }

    public function getClientId($quoteId)
    {
        $clientId = null;
        try {
            $clientIdData = $analyticsRepo->getByQuoteId($quote->getId());
            return $clientIdData->getClientId();    
        } catch(\Exception $e) {
            throw new NoSuchEntityException(__('ClientId not found for quoteId' . $quoteId ));
        }
        
    }
}